R7960P firmware not upgrading

R7960 router

Same issue as other users.  NETGEAR has released a faulty firmware update and is not addressing the problem.  

They want me to buy additional software?  Not until they respond to this issue!

I used the Netgear Firmware Update Assistant to try and upload the firmware from  Netgear's server,
Current Firmware Version 1.4.1.44
New Firmware Version 1.4.1.50_1.3.10

It went through the motions of downloading and 'updating', rebooting the router, but without a change to the current version (Firmware Version V1.4.1.44_1.3.5)
This was tried 2 times without any change to firmware.

I then used the manual process to update through downloading zip file to a directory.
Going to NetGears site and downloading the R7960P-V1.4.1.50_1.3.10.zip, unzipped it and I used the R7960P-V1.4.1.50_1.3.10.chk file.
Using the manual process within the Routers Updater, I tried to update firmware again, again went through the motions and router rebooted.
This was tried twice without any changes in the firmware.

Went through logs Administration logs (with every option checked previously) and no errors concerning the update were found.
Hence my problem.