RBR40 does not reset to factory using 30/30/30 method

[Danmccune]

I want to reset my Orbi RBR40 router to factor defaults. I've used the 30/30/30 method multiple times but each time it retains the SSID, password, IP address and the rest of the configuration information. How do I get this thing reset?

[plemans]

If you can log into it, you can simply do it through the settings. 

ADVANCED > Administration > Backup Settings---->Erase