I'm not sure I understand your setup correctly. Is the Lubuntu system already running in a VM? If so, wouldn't it be easier to just create another VM using Debian Wheezy for the ReadyNAS dev stuff? That aside, debootstrap never failed for me and without some error messages it's quite hard to say where your problem may be. I'd suggest to first split the command into two part, "sudo -i" to get a full root shell and then run the "debootstrap" part from there. If that also fails you could also try to run Debian Wheezy as your base OS and run debootstrap from there. In general I would advise against using debootstrap unless you use a base OS that is also running the kernel version present on the ReadyNAS. Since that would require you to manually build a kernel anyway, you could actually run the whole development stuff directly in the VM which is why I use that approach almost exclusively now.
No i have a full config.xml the addon installs and the full directory structure is in .apps and i can manually navigate to the app and it works! All that does not work (Show up) is the Web GUI image / description / launch etc.
Well, the config.xml is quite picky (or, to be more precise, the code that evaluates it) so chances are your config.xml still is the problem. My advice would be to copy one from another, working add-on and see whether that works. If it does, modify step by step until you either find a bug or have a version that works for you.
