Armor subscription price confusion

In July 2024 I was charged $139.99 for my yearly subscription which was an increased on the cost from the previous year. This year I received my subscription reminder email and the email says that there is another increase, taking the subscription to $110.40.

So I’m either extremely mathematically challenged or something is not quite right because that isn’t an increase but a decrease.
Makes me wonder if I was incorrectly charged for Armor Plus without the added benefits, for example, I only had 200mb daily doe VPN.

I am feeling ripped off!

Is anyone able to shed some light?