Why does the login screen of my EAX20 Range Extender contain a picture of a kid feeding a dog?

This is a serious question. I have been logging into my EAX20 router quite a bit recently, just to see which devices connect to the range extender compared with the RAX50 Router. Aside from maybe the notion of "home" stirred-up by a child feeding a pet, I can't really understand why Neatgear has chosen the admin login screen as a kid, on a bed, feeding a dog. Is it that nothing says "next generation wireless" like this endearing scene?